ºìÐÓÊÓƵ ºìÐÓÊÓƵ Alumni is proud to present its first, Faculty Lecture Highlight. Faculty Lecture Highlights allow ºìÐÓÊÓƵ ºìÐÓÊÓƵ faculty to share their most recent research with alumni and friends.
Watch this quick video as ºìÐÓÊÓƵ ºìÐÓÊÓƵ faculty member Robert Jewell, Ph.D., highlights his published research on secret brand consumption.
Keeping brand consumption a secret is common practice, according to research conducted by a ºìÐÓÊÓƵ ºìÐÓÊÓƵ marketing professor and published in the Journal of Consumer Psychology.
Robert Jewell, Ph.D., chair and professor of marketing at the ºìÐÓÊÓƵ ºìÐÓÊÓƵ College of Business Administration, along with colleague Veronica Thomas, Ph.D., associate professor of marketing at Towson University, studied how consumers form connections with brands but do not want those connections known publicly.
Visit the ºìÐÓÊÓƵ ºìÐÓÊÓƵ College of Business Administration Page to Learn More